| Fitness
Gallery sells home fitness equipment in several states. Often
their ads have several photos of treadmills and fitness equipment
sprinkled throughout the ad. These ads do not compete on the
page as well as they could, and this ad is the solution. Instead
of trying to show your entire selection, show your best sellers, large
and in the forefront. The consumer will spot your ad quicker if
the ad is cleaner, has a direct headline, and doesn't have dozens of
images competing with themselves. An ad's first priority is to
get noticed, second, create interest, third, provide pertinent
information and a way to contact the retailer.
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